PlaceIQ and Nielsen Catalina Solutions have teamed up to provide next-level CPG data and insights that power marketing campaigns and fuel strategies. Now, CPG brands will be able to pair best-in-class location data, sourced from more than 10 billion daily location-enabled device movements, with the … Read More »
A look back at the Krux Data Matters panel on the state of location data marketing. Nadya Kohl, EVP of Business Development & Marketing at PlaceIQ was a featured panelist for “An Exploration of Location-Based Marketing,” along with leaders from LiveNation and CarMax.
PlaceIQ and LiveRamp host a webinar to explore how addressable TV helps shape the way we view and react to ads from the perspective of both the consumer and the provider.
PlaceIQ CEO Duncan McCall returned to Seville, Spain, for the 2016 I-COM Global Summit. This annual event, focused on Marketing Data and Measurement, provided a platform for Duncan to educate attendees with a unique case study. Learn how a major auto brand used location-based data and analytics to … Read More »
Mobile and Location Data: Accelerating Your Integrated Marketing Strategy from MMA on Vimeo. Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often reflects the fragmented pieces that make up a customer’s shopping journey. … Read More »
On Wednesday, March 2nd, our CEO & Co-Founder Duncan McCall join Magnetic’s Data Magnified roadshow event in NYC. This series was built exclusively for marketers, and features cocktails, food, and engaging discussions about data and its impact on today’s marketing strategies and technologies. To learn … Read More »