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Place Visit Rate (PVR®) is a powerful advanced metric that measures actual foot traffic at a specific location in such sectors as retail, auto dealership, travel destination, and more. PVR® measures specific behaviors of devices exposed to ads and is not based on models or projections, making it the not only the first but the most accurate foot traffic measurement tool in the industry.

A campaigns’ PVR® is compared to the actions of an identical, statistically significant control group, allowing us to analyze consumer behavior independent of advertising and determine the true impact of your campaign. Click Here to learn more about our A/B testing capability.

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