PlaceIQ Privacy Statement
Last updated: February 3, 2017
PlaceIQ provides its services (such as marketing and advertising, data analytics, and data research) using the information and location-centric data that we compile about the movement, activities, and places people visit. The following describes our data collection and use practices for the information that we collect and the data we receive from our data partners (such as mobile app publishers and developers) about individuals. It also describes the choices available to you regarding the use of that information and data. This statement doesn’t apply to the data collection and use practices of our clients and partners and the websites, services, and applications that they operate.
Information We Collect
We collect information and data in the following ways:
Information You Give Us. When you ask to be contacted or have questions about our products and services and you provide us with your contact information (like your name and email address).
Data We Receive from Others. We receive data that was initially collected (over time and across websites, mobile apps, and devices) by our data partners (such as mobile app publishers and developers, advertising networks and exchanges and other websites and services), which includes:
Ad Data. We receive advertisement requests (to display an advertisement on a website, mobile app or device) along with its associated data, such as a device identifier (like a browser ID or an advertising ID (the operating system-supplied ID meant for advertising use, such as the IDFA and AAID), or another similar identifier), the browser or device type, IP address, app publisher, operating system, location, and other similar device-specific information.
Movement Data. We receive data about the places people go and visit with their mobile devices (if the mobile or other location-aware device is configured to share its location data when the device or a mobile application on the device is in use or when operating in the background). In addition to location, we receive a device identifier and other information about that device (such as the browser or device type, IP address or app publisher, operating system, carrier provider, and other similar device-specific information). We do not receive the phone number or the unique hardware device ID of a mobile device. We identify devices using the advertising ID or a randomly assigned unique identifier (that is created through our own system).
Data We Receive from Other Sources. We receive data and information from other data sources about places that we use to verify their location, to classify those locations (such as a business, residential parcel, or other point of interest), and to identify the location’s boundaries. We also receive other contextual data and information (such as consumer purchasing data, TV viewership, or other demographics) that can be attributed to a location or place.
Note about children. We do not knowingly collect personal information from children. If we learn that we have collected personal information of a child under 13, we will take steps to delete such information from our files as soon as possible.
How We Use the Information We Collect
We associate the data and information that we collect with the data and information we receive from others. Our technology contextualizes and aggregates this data. The location intelligence we derive (and infer) from the data and the information we amass is the basis of the services we provide:
- for marketing and advertising purposes (such as to display and optimize advertisements, to create audience segments, and to provide measurement and reporting services),
- for capturing and understanding the interests, activities, and trends of consumers (online and in the real world),
- for data analytics and data services (such as for marketing and advertising, trend analysis, or market research), and
- for providing, maintaining, and improving the products and services we offer (and to develop new products and services).
Note about personally identifiable information. In some cases, we receive information that can identify a specific person (like a name and address). We use this type of information for statistical, analytical, and logistical purposes and for improving the products and services we offer. We do not use this type of information for targeting advertisements (other than at an aggregated level, such as zip code), although, we do use personally identifiable information to help synchronize our data sets with our customers’ or our partners’ data sets (to find matches through a common identifier).
We do not display or target advertisements based on information or an activity that is deemed to be “sensitive” (based on local laws or applicable industry standards).
We may use (and store) the data and information we collect and receive on servers that may be located outside the country where you live.
Information We Share with Others
We share the data and information we compile about someone in an aggregated or anonymized way using advertising IDs or another type of anonymous identifier:
- to display and optimize advertisements (like improving the relevancy of the advertisements displayed, tailoring them to certain interests, or creating audience segments),
- for measurement, statistics, usage reporting, and other data analytics, and
- for industry analysis, demographic profiling, market research and other such purposes.
In certain cases, we share personally identifiable information:
- when a person has given their consent to do so (like where you are notified that the information you submit will be shared in a particular way and you then provide that information),
- with service providers who help us provide our services (if it is necessary, but they are not permitted to disclose or to use that information for any other purpose),
- with our partners and customers (if it is necessary to provide our products and services (such as to match data sets) but they are not permitted to disclose or to use that information for any other purpose),
- when we believe that we are legally authorized or required to do so, or where doing so is reasonably necessary or appropriate to comply with the law or legal processes or to respond to lawful requests or legal authorities (such as a subpoena or court order),
- if it is necessary to defend or to protect our rights, property, or interests, and
- in connection with a corporate transaction (like a financing, acquisition, sale of company assets, or bankruptcy) where this information would be disclosed or transferred as one of our business assets.
Compliance and Certifications
We are a member of the following organizations and adhere to their privacy guidelines and self-regulatory principles.
PlaceIQ has been awarded TRUSTe’s Privacy Seal signifying that our privacy practices as they relate to the information that is collected by our technology from mobile devices has been reviewed by TRUSTe for compliance with TRUSTe’s program requirements. The TRUSTe program does not cover information that is collected through our website.
If you don’t want the data that is collected about you to be used for certain purposes, you have options:
Interest Based Advertising. If you want to limit or stop receiving targeted ads, there are several choice mechanisms available:
On the Web. We follow the self-regulatory principles for interest based advertising (formerly known as “online behavioral advertising”), including those applicable to the mobile environment published by the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI). To access the DAA’s opt out tool to exercise your choice about data collection and use in advertising, go here. To use the NAI’s opt out tool to opt-out of interest based advertising and learn more about your choices, go here.
On Mobile Devices. To opt-out of receiving interest-based advertising on mobile applications that are provided by PlaceIQ, using your mobile device, go to our opt-out page provided by TRUSTe here. You can also opt-out of receiving tailored advertising, by adjusting your settings on your mobile device. To “opt-out of interest-based advertising” for Android devices, go here: Google Play Help. To “Limit Ad-Tracking” for iOS devices, go here: Apple Support Center. TRUSTe also offers the Ad Privacy Manager application to opt-out of interest based advertising provided in app advertisements, which is available for iOS or Android devices.
Location Settings. If you want to limit or prevent location data from your device from being collected, you can adjust this capability through your mobile device settings. Instructions on how to manage your location settings for Android devices, are available here (instructions for older versions of Android can be found here) and iOS devices are provided here.
Security and Data Retention
We use physical, administrative, and technical safeguards that are designed to preserve the integrity and security of the data we receive, however, we cannot ensure the absolute security of any information or data transmitted to us or that is stored on our services.
We retain the data and information that we collect for as long as is necessary to support our business needs (or as required by law), but we do not retain location data about a device for more than 24 months (from when we received the data).
If we change our data collection and/or use practices, we will post an updated statement (and a more prominent notice if the changes are significant) with the new practices and when they go into effect. The data and information that we collect is subject to the privacy statement in effect at the time the data and information was collected by us.
For questions about our privacy practices, contact us at email@example.com or PlaceIQ, Inc., Attn: Privacy, 5 Bryant Park, 1065 6th Avenue, 18th Floor, New York, NY 10018. If you are not satisfied with our response you can contact TRUSTe here.
For questions about a particular website or mobile application, you will need to contact that business or publisher regarding their privacy practices about the collection and use of the information collected from your device by their website or mobile application.