PlaceIQ Privacy Policy — Effective July 20, 2015 

NOTICE: We recently updated our privacy policy to provide additional information about our data collection, use, and disclosure practices and to clarify some of our privacy practices. We also added information about new services we are offering to our customers. Please contact us at privacy@placeiq.com if you have any questions about the update privacy policy.

PlaceIQ, Inc. (“PlaceIQ”) is a mobile advertising technology company. PlaceIQ provides this privacy policy to inform you how our proprietary technology processes information for individuals in the U.S. on behalf of the digital advertisers, website owners, and other businesses. This policy also outlines PlaceIQ’s privacy practices on our corporate website, http://www.placeiq.com.

PlaceIQ’s Technology Privacy Practices

Our technology collects information about the location of mobile devices over time, and processes it to determine GEO-location segments that will be used to help make the digital advertisements you see more relevant to you.

How do we collect information via our Technology?

We do not collect information directly from individuals through our technology. We collect information from our partners, which are usually mobile advertising networks and mobile apps. These partners deliver advertising onto your mobile device. In addition, we may collect some information directly from customers or from third parties if requested by our customers.

What types of information do we collect via our Technology?

We may collect various types of information via our technology. For example, from the ad requests your device makes, we may obtain the latitude and longitude (i.e., lat/long) coordinates from one of our mobile app partners. In addition, we may obtain your device type, the identifiers associated with your mobile device, your mobile browser type, operating system, and IP address. We may collect this information over time and across websites, mobile apps, and devices. If requested by our customers, we may combine the information from the Geo-location segments with information obtained directly from customers or with information obtained from third parties on our customers’ behalf. We may also supplement the information we collect via our technology with audience information from third parties, and we may use personally identifiable information (“PII”) from third parties such as address and last name to match the data sets, but we do not use any PII directly for ad delivery and targeting purposes, and we do not merge the PII with our Geo-location segments.

Why do we use the information?

We store and use that information to develop Geo-location segments to help make the digital ads you see more relevant to you, and for ad delivery, analytics, and reporting purposes. We may also use the information to enhance our advertising and analytics capabilities, and to offer analytics and data enhancement services to our customers for their marketing and advertising purposes.

How do we safeguard your privacy?

We do not collect any PII via our technology that allows us to identify an individual directly such as email address or telephone number. In addition, our technology uses de-identification techniques such as pseudonymous identifiers associated with your mobile device to help safeguard your privacy. If we combine information collected via our technology with information we receive from third parties, we do not use any PII, such as address or last name, directly for ad delivery and targeting purposes, although it may be obtained by us in connection with such uses. We store any PII we receive from third parties separately from our Geo-location segment information.

Website Privacy Practices

Our website is primarily designed to provide information to our clients, which are typically businesses. PlaceIQ collects information from our website, www.PlaceIQ.com, when you choose to provide it to us, including: name, address, telephone number, or email address. For example, you may choose to send information about yourself in an email, or by completing a form on our website. We use this information only to contact you to respond to your inquiry.

We may also collect information from visitors to this website, including your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system. We use this information to analyze traffic on our site and to improve our services.

Controlling the Use of Your Information

If you wish to not have your location information collected, you can turn off this capability in the settings of your mobile device. If you wish to not receive tailored advertising based on our services, you can opt-out by adjusting your advertising ID settings on your mobile device. We encourage you to read the help section of your mobile operating system to learn how to turn off the collection of location information or to opt-out from tailored advertising. You can also opt-out of our tailored advertising services by clicking the AdChoices icon in or next to the ads in which it appears or using your mobile device to go to our AdChoices mobile opt-out page. Please note that this does not opt you out of being served all advertising. You will continue to receive generic ads and may receive tailored ads from other companies.

Disclosure of Information to Third Parties

We do not rent, sell, or share PII obtained via our technology or our website with non-affiliated third parties without user consent. We may, however, share PII obtained from other sources with trusted third-party partners. These third party partners are prohibited from using the information for purposes other than performing services for PlaceIQ.

We may rent, sell, or share information collected from our technology or derived therefrom, including GEO-segment information and information about the types of locations consumers visit over time, in order to provide our services. When providing our services to our customers, we do not provide any PII or precise Geo-location data to them.

We may disclose information about you to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including to fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII, to a potential or actual successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If we are involved in a merger, acquisition, or sale of all or a portion of our assets, you will be notified via email and/or a prominent notice on our web site of any change in ownership or uses of the information we have collected about you, as well as any choices you may have regarding your PII.

Information Security and Data Retention

The security of your information is important to us. We have implemented security measures to help protect the information in our care, both during transmission and once it is received. No method of transmission over the Internet or method of storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it does not guarantee absolute security.

Information Relating to Children

Our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13 (e.g., a child sends us an email with her postal address and date of birth), we will use reasonable efforts to remove that information from our records.

Data Transfers

Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers. Those countries may not have the same data protection laws as the country in which you initially provided that information. When we transfer information we collect about you to other countries, we will protect it as described in this Privacy Policy.  You consent to the transfer of personal information to countries outside of your country of residence, including the United States.

If you are located in the EEA or Switzerland, we comply with applicable legal requirements providing adequate protection for the transfer of personal information to countries outside of the EEA or Switzerland.  PlaceIQ has certified to the EU-U.S. Safe Harbor Framework and the Swiss-U.S. Safe Harbor Framework as set forth by the U.S. Department of Commerce, European Commission, and Switzerland regarding the collection, storage, use, transfer, and other processing of personal information transferred from the EEA or Switzerland to the U.S. For more information about the Safe Harbor, please see http://www.export.gov/safeharbor/. To see a copy of PlaceIQ’s Safe Harbor Privacy Policy, please click here.

Changes to this Privacy Policy

This privacy policy is subject to change. If we plan to make any material changes in our privacy practices, we may post a notice on the website. We will also update the effective date of the policy.

Contact Information

Digital advertisers, website owners and other business that use our services may be responsible for the collection and use of information collected from you. Please contact them for any questions about their privacy practices.

For questions or concerns relating to PlaceIQ’s privacy practices, please email privacy@placeiq.com. Alternatively, you may contact us at the address below:

Attn: Privacy Officer
PlaceIQ, Inc.
115 East 23rd Street, 7th Floor
New York, NY 10010