Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world. First, start thinking of location data as customer data.“The … Read More »

How To Be Your Own Manager

Developing an external, strategic perspective on your career, just like a talent manager would, keeps you moving forward. PROMOTE YOURSELF Nadya Kohl, CMO and SVP of business development at mobile intelligence company PlaceIQ, says that “Being your own manager means promoting your outcomes, much as … Read More »

Solving for Cross-Device Attribution

As brands and agencies face increased pressure to understand human behavior across a rapidly changing consumer landscape, advances in location-based data analysis have made mobile the number one tool for gathering insights into where people go, the things they do, and what they buy. Mobile’s ability … Read More »

Prospective Employers Want To Know About Your Plan

When you go to interview for a job, or if you’re trying to move up in your current one, you’d better have a plan. That plan is what separates hot from cold candidates for advancement. So say Steve Milton, chief tech officer at PlaceIQ, a … Read More »

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