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NEW YORK CITY – Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade … Read More »
Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers. While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to … Read More »
Convenience chain QuickChek wanted to see if it could draw a direct line between its mobile advertising and traffic to its 140 stores in New York and New Jersey. Using location-based technology to determine whether mobile ads were responsible for driving customers to its stores, … Read More »
Big data on consumer can reveal a lot, even when their names are omitted. That concept has been put to the test by an innovative tech company, which has paired up with a chain of convenience stores. Their synergistic efforts have produced a trove of … Read More »
An enduring factor or a passing fad? We asked some honored laborers in the marketing tech trenches to give us their thoughts on some of the buzzwords (and phrases) of 2016. Anita Gandhi (VP of Consumer Analytics at PlaceIQ): Location data will begin to play … Read More »