Let’s Get Real with Real-World Movement Data

Imagine you are in an airplane, just a few minutes from touching ground. You have a window seat, and can observe the approaching landscape below; you see a sprawling city that is dotted with buildings, a maze of intersecting roads and crawling with cars. It’s … Read More »

Marketing Beyond the Moment

Most of us are bound by a few centers of gravity: our work, our gym, our school, or our favorite coffee shop. Because we’re constantly popping back and forth between these centers of gravity, they hold great influence on where we shop, where we dine, … Read More »

Visitation Trends Can Help Travel Marketers Reach New Heights

With the holiday season behind us, and winter in full swing, consumers are rapidly booking their spring and summer travel plans. To break through the noise, it will be critical for marketers to leverage the latest and greatest data strategies. After a recent analysis of … Read More »

RampUp 2017

LiveRamp’s annual RampUp summit is a hub of excitement and idea-sharing that gathers major players in digital marketing together in one place to discuss the challenges and solutions facing the industry today. Register here.

PlaceIQ Joins Digital Place Based Advertising Association

NEW YORK CITY – Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade … Read More »