iMedia Brand Summit

Delighting Customers at Every Touchpoint Today’s customers have high expectations. At this iMedia Brand Summit, we’ll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. We’re looking externally at these consumer trends — their needs, wants, … Read More »

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world. First, start thinking of location data as customer data.“The … Read More »

How To Be Your Own Manager

Developing an external, strategic perspective on your career, just like a talent manager would, keeps you moving forward. PROMOTE YOURSELF Nadya Kohl, CMO and SVP of business development at mobile intelligence company PlaceIQ, says that “Being your own manager means promoting your outcomes, much as … Read More »

Solving for Cross-Device Attribution

As brands and agencies face increased pressure to understand human behavior across a rapidly changing consumer landscape, advances in location-based data analysis have made mobile the number one tool for gathering insights into where people go, the things they do, and what they buy. Mobile’s ability … Read More »

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