The Language of Location: The Nuts And Bolts

By: Vikas Shanbhogue, Head of Platform   PlaceIQ has built a technology platform that contextualizes a vast amount of location data, in order to draw conclusions about consumer behavior based on physical locations. This process empowers data analysts and marketers to apply location and behavioral-based … Read More »

PlaceIQ Snags Alibaba As Customer And Investor

Chinese ecommerce giant Alibaba wants to use location data to improve how it sells products. It didn’t want to build the tech itself, so Alibaba hired PlaceIQ to make sense of its massive reams of customer data. That’s not all. Alibaba also invested an undisclosed … Read More »

Alibaba backs PlaceIQ, a provider of location tools and data

PlaceIQ has a new, big-name investor — Chinese e-commerce giant Alibaba. The companies aren’t disclosing the size of the deal; they’ll only say that it’s a strategic, minority investment, and that it’s an addition to the $25 million round that PlaceIQ announced at the beginning … Read More »