RampUp 2017

LiveRamp’s annual RampUp summit is a hub of excitement and idea-sharing that gathers major players in digital marketing together in one place to discuss the challenges and solutions facing the industry today. Register here.

PlaceIQ Joins Digital Place Based Advertising Association

NEW YORK CITY – Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade … Read More »

QuickChek Drives Store Visits with Targeted Mobile Ads

Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers. While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to … Read More »

Harnessing Big Data – Anonymously But Effectively

Big data on consumer can reveal a lot, even when their names are omitted. That concept has been put to the test by an innovative tech company, which has paired up with a chain of convenience stores. Their synergistic efforts have produced a trove of … Read More »

Buzz or Bust: Predictive Analytics

An enduring factor or a passing fad? We asked some honored laborers in the marketing tech trenches to give us their thoughts on some of the buzzwords (and phrases) of 2016. Anita Gandhi (VP of Consumer Analytics at PlaceIQ): Location data will begin to play … Read More »