Imagine you are in an airplane, just a few minutes from touching ground. You have a window seat, and can observe the approaching landscape below; you see a sprawling city that is dotted with buildings, a maze of intersecting roads and crawling with cars. It’s … Read More »
Love is in the air – but are your competitor’s customers feeling it? We get it – sometimes it’s really hard to reach them. And once you finally do reach them, it’s still hard to figure out what they want. But with location data, understanding … Read More »
With the holiday season behind us, and winter in full swing, consumers are rapidly booking their spring and summer travel plans. To break through the noise, it will be critical for marketers to leverage the latest and greatest data strategies. After a recent analysis of … Read More »
LiveRamp’s annual RampUp summit is a hub of excitement and idea-sharing that gathers major players in digital marketing together in one place to discuss the challenges and solutions facing the industry today. Register here.
NEW YORK CITY – Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade … Read More »