A number of years ago in Western Sahara…
At the gateway to the Sahara desert, Duncan McCall stares out at a 12-mile-long mine field ahead of him. The most trusted route of passage is to hire an experienced guide for thousands of dollars. Duncan has a different idea. Having scoured the Internet for a solution, he’d found a set of waypoints from a recent traveler and downloaded those to his GPS device. Sidestepping conventional wisdom (as well as the hefty fee), Duncan and his team traverse the minefield without incident.
It did, however, lead to one major incident: the founding of PlaceIQ, on the belief that the world would be painted with descriptive, location aware, digital information.
Born out of a healthy dose of measured risk and innovation, PlaceIQ offers a robust platform of services that aggregate specific audiences based on location, time, and behavior. Leading companies across a wide range of sectors including CPG, retail, automotive, entertainment, electronics, and others rely on our patented technology that engages customers—effectively, efficiently, and at scale. Our Place Visit Rate (PVR®) metric is already the industry standard for measuring real-time, in-store ROI.
We understand consumer behavior, allowing us to make valuable connections between the digital and physical realms. With a well-rounded mix of next generation tech, progressive insights, and talented support, we invite you to find out more about how our suite of products powers a new model of consumer behavior.
PlaceIQ is headquartered overlooking New York City’s iconic Bryant Park, with offices in Palo Alto and Chicago.
|CEO & Co-Founder
Currently CEO and Co-Founder of PlaceIQ – at the intersection of advertising, location and big data – Duncan has a passion for and background in early stage companies. Prior to PlaceIQ, Duncan founded and led a venture backed consumer Internet business with the goal of enabling and empowering users of location aware devices. His time spent working on RFID and universal positioning startups would later be the foundation on which PlaceIQ was built. Before that Duncan led the operations of a rapidly growing retail organization, and also built and led IS Solutions INC, a premier Silicon Valley based System Integrator. Outside of the startup Duncan has also made an impact for one of the world’s largest organizations in working for ExxonMobil, in the UK and Asia.View LinkedIn Profile
|CTO & Co-Founder
Steve has a proven track record of incubating new technology companies and leading them through successful growth. His background in enterprise, Internet, large data analytics and geospatial information systems led to the technical vision for PlaceIQ. He has developed novel software solutions in several industries and worked with a great variety of “Big Data”. In the early 90s Steve was one of the first 20 employees at Trilogy. In the late 90s Steve helped architect a Web 1.0 content portal and purchasing transaction system. Later he was a founding member of living.com and built a highly acclaimed consumer retail site. After the Internet boom, Steve immersed himself in Big Data. He joined the management team at Nuance where he helped scale the development and deployment of voice recognition systems. Next, he helped a bioinformatics startup build its core data capture and data analysis platform. After that, he incubated a startup in the insurance claims processing and appraisal space. And most recently he led software and systems development at Digital Globe – owner of the world’s largest earth imagery database.View LinkedIn Profile
Matthew Novick joins the PlaceIQ team as Chief Financial Officer, bringing with him over 10 years of advertising and marketing technology experience. Prior to joining PlaceIQ, Matt served as CFO of Persado. As the company’s first New York employee, Matt was tasked with moving the entire management of the company to the United States from Europe, where the mobile marketing company was previously located while under the umbrella of Upstream Mobile Marketing. He operationalized the now independent corporation. Before joining Persado, Matt served as CFO, including a stint as Interim CEO, of Magnetic Media after initially joining the team as VP of finance and operations in August 2010. Matt got his advertising start serving in both the finance and sales operations organizations at AOL. While at AOL, Matt held numerous positions where he was charged with everything from analyzing sell-through rates and CPMs to organizing sales expenditures and revenue. Before AOL, Matt worked as a business consultant at IBM in the government projects group. He spends his spare time as a part-time operations manager for a 101-year-old family furniture business where he works on purchasing, advertising, increasing showroom utilization, and starring in commercials. Matt received his MBA in finance from NYU’s Stern School of Business and his BA in economics from The George Washington University.
|EVP of Business Development & Marketing
Nadya is responsible for leading market and partner development at PlaceIQ. Prior to joining the PlaceIQ team, Nadya oversaw corporate strategy, business development and M&A for Experian’s Marketing Services $1B global business, where she was able to create multiple world-class alliances to expand the reach of data driven marketing. At Experian she was a founder of Experian’s global Audience Services group and spearheaded the launch of the company’s marketing analytics consulting function. Nadya has worked extensively in the Media, Consumer Products, Retail, and High Tech fields, with global brands such as AMEX, Mars, Wal-Mart, Microsoft and T-Mobile.
"We set out to build a location-intelligence company that would provide an unparalleled understanding of consumers in this new, digitally driven world. Our dynamic team is on a mission to provide solutions that power a new model of consumer behavior. "
- Duncan McCall
|SVP of Sales
Todd has over 18 years of digital experience with 10+ years of experience managing sales organizations in the advertising technology industry. Currently he leads PlaceIQ’s Media and Enterprise sales teams. Before PlaceIQ, Todd led sales at Collective and co-founded Primo, a real-time marketing and publishing platform for trending insights.
Board of Directors
CEO & Co-Founder
Advisory Board Members
Managing Partner &
Co-Founder, Harmony Partners