QuickChek Measures An 83% Lift In Store Traffic With Location-Based Targeting

Convenience chain QuickChek wanted to see if it could draw a direct line between its mobile advertising and traffic to its 140 stores in New York and New Jersey. Using location-based technology to determine whether mobile ads were responsible for driving customers to its stores, the retailer was able to measure an 83% list in visits for a test group compared with a control group of customers.

The retailer partnered with location-based intelligence service provider PlaceIQ, with help from its advertising agency AboveNation Media, to reach and track customers that had not set foot in a store in 30 days or more. (more)