QuickChek Drives Store Visits with Targeted Mobile Ads

Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers.
While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to connect with its shoppers.
“We couldn’t track consumer spending, or understand what media — traditional or digital — was bringing people into stores,” explained Eric Rush, digital marketing manager, QuickChek, Hanover, New Jersey. (more)