Harnessing Big Data – Anonymously But Effectively

Big data on consumer can reveal a lot, even when their names are omitted. That concept has been put to the test by an innovative tech company, which has paired up with a chain of convenience stores. Their synergistic efforts have produced a trove of insightful information – constructively used to attract a bevy of new customers. What followed represented a quantum leap in the world of digital marketing. (more)