Event location: Chicago
Event date: 3/25/2015
It’s no surprise that mobile is on the rise as a major player in the digital advertising arena, with consumers spending more and more time on mobile. While advertisers have been hesitant to jump on the mobile bandwagon, momentum is picking up. According to eMarketer, mobile is set to represent nearly 10% of all media spending by the end of the year, and it is expected to jump to 70% by 2018.
Our expert panel will dive into the mobile issues currently facing advertisers, best practices, and how the industry can help to solve for cross-device attribution. Join the conversation! Read more.