PlaceIQ Adds BlueKai Co-Founder and CEO Omar Tawakol to Board of Directors

NEW YORK, Aug. 21, 2014 /PRNewswire/ — PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that Omar Tawakol, co-founder and CEO of BlueKai, has joined its Board of Directors.

“PlaceIQ is completely without peer in the work they’re doing around location and behavior. Right now they represent a leap beyond how brands can reach and interact with consumers, and the PlaceIQ platform’s potential goes far beyond that,” said Mr. Tawakol. “This company has a very clear vision of the future of digital marketing and is paving the way for the delivery of relevant messages to those who will be the most receptive. Combining location data with consumer behavior creates the ideal recipe for brand lift and insights, and I’m excited to contribute to such an innovator in our industry.”

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